Key Term Definitions
Audience- People who wish to view your film and who the film will appeal too
Subsidiary- A company that is owned by a larger company eg. Pixar is owned by Disney
Exhibition- The display of a film for example cinema showing
Institution- an organisation/ company
Distribution- The way in which a film is sent out to be viewed, through advertisement and distributing the film throughout the world.
Horizontal Integration- Where a parent company owns multiple companies in the same stage of production
Vertical Integration- Where a parent company owns multiple companies in different stages of production.
Marketing- How the film is advertised and presented to the public
Production- The making of the film including planning shooting and post
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